Briefly time travel back to March of 2020 for a minute. As event after event was cancelled or postponed, many companies optimistically eyed the Fall to once again be together in-person. We were hopeful. Our clients were hopeful. The world was hopeful it would all be over by then!
We know, of course, the pandemic persisted and that did not happen. We still got together – but it was by virtual means, with corporations and meeting planners finally acquiescing to the ‘new norm.’
Rejoin me in the present now.
“We’ve been hearing from a lot of our clients that they plan on their Fall  meetings being live to some capacity,” Adrienne Bogner, Centrifuge Media Account Supervisor, said.
Certainly feels like de ja vu, right? Yet there’s one distinctive reason why clients’ hope holds water this time around: the vaccine.
Aiming for fully live by the fall is still a bit bold. So, it makes sense that our clients are starting to throw around ‘Hybrid.’ We’ve already been brainstorming on this.
Let’s talk about the h-word a little more.
“This is new to everyone. Before, hybrid meant we may have some presenters calling in and we’d stream them to a large audience. Now, it could mean so many different things,” Bogner explained.