Our event communications strategists and producers work closely with you to define meeting goals and develop a solid event roadmap to ensure your event is on course every step of the way. We start by identifying your organization’s goals, understanding the audience and identifying the desired outcomes. We will also determine the resources you are working with including budget, timeline, staff support and the most appropriate technology to prioritize requirements and optimize the event spend.
During the discovery phase, our team works with you to gather all the event requirements and production details. We will explore everything from your event location, your event date, your presenters, the content, the media and technology to develop an event strategy aligned with your objectives. When possible, we will send a team of technical and creative experts to perform a site survey at the chosen venue to discover opportunities and challenges associated with the event space. We use this information to scale and build an overall production plan that includes staging, scenic construction, lighting design, seating layout and leading-edge visual technologies.
The way that you communicate your message to the audience will have a direct impact on a successful outcome. After discovery, we will focus on planning event communications and designing the attendee experience. We will determine the key messages and narrative that will drive the entire event. Our team will work with you to determine the organization of presentations, relevant content, supporting media as well as opportunities for customized workshops and experiential learning sessions to ensure that attendees remain engaged and inspired.
Pre- and Post-Meeting Communication
Much of what happens at a meeting takes place before the meeting begins. Registration emails, home office branding, and special office pop-up stations can all engage your audience before they walk into the first general session. After a meeting, it’s important to follow-up. Increase retention of messaging and team memories with video books playing powerful messages from key speakers, interactive email campaigns, and photo takeaways.