Our event communications strategists and producers work closely with you to define meeting goals and develop a solid event roadmap to ensure your event is on course every step of the way. We start by identifying your organization’s goals, understanding the audience, and identifying the desired outcomes. We will also determine the resources you are working with, including budget, timeline, staff support, and the most appropriate technology to prioritize requirements and optimize the event spend.
During the discovery phase, our team works with you to gather all the event requirements and production details. We will analyze your event location, event dates, presenters, content, media, and technology to develop an event strategy aligned with your objectives. Based on the project, we may send a team of technical and creative experts to perform a site survey at the chosen venue to discover opportunities and challenges associated with the event space. We use this information to build and scale an overall production plan that includes staging, scenic construction, lighting design, seating layout, and leading-edge visual technologies.
The success of an event is impacted by the way you communicate your message to the audience. After discovery, we will focus on planning event communications and designing the attendee experience. We will establish the key messages and narrative that will drive the entire event. Our team works with you to determine the organization of presentations, relevant content, and supporting media. We’ll also delve into opportunities for customized workshops and experiential learning sessions to make sure attendees remain engaged and inspired.
Pre- and Post-Meeting Communication
Much of what happens at a meeting takes place before the meeting begins. Registration emails, home office branding, and special office pop-up stations can all engage your audience before they walk into the first general session. After a meeting, it’s important to follow up. Increase messaging retention and team memories with interactive email campaigns, photo takeaways, and video books loaded with powerful messages from key speakers.