3D Event Design is essential for guiding a client through the pre-planning stages of an event, visualizing the theme development, and proposing innovative concepts. 3D Event Designer, Suzanne Tudman, creates intricate renders for all phases of the process with Centrifuge Media. Suzanne explains how her creativity has prospered while building virtual spaces for clients over the past few years and how her work benefits a client’s experience.
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Q: What do you do at Centrifuge Media and how is your work used during a project?
A: I am the 3D Event Designer for Centrifuge Media, and my work is carried through the entire experience of our events from the very beginning of brainstorming to the final product on stage.
Q: What design work are you most proud of?
A: I’ve been with Centrifuge Media for over six years, and all my work has always been through live events and stage designs. When the pandemic hit, we had to think out of the box and get creative with how to create these virtual spaces, and how to make them engaging for the client. I think that has helped us now with going into the future, with live events, and just being able to create these amazing experiences for our clients.
Q: Can you explain how 3D Event Design is incorporated into the planning process?
A: We’ll start with brainstorming, we’ll pull some images, and then I’ll create a mood board. We usually give the client about three different moods, with colors and different design elements, and see what they like. From there, they’ll choose what they want from their mood boards. Then, I can start creating the stage design because I have a much better understanding of what the client’s needs are.
Q: How does your design work benefit the client?
A: We’ll usually give the client three looks that they can choose from. At that time, we’ll also have the theme design and development, and we’ll pretty much nail down one or two looks that we like from there. I’ll use that theme design and pull elements from that and build that with my stage design. So, it correlates well with the theme and stage design, and it’s all cohesive and gives that experience for the client that they’re looking for.