Kevin Moore on 2023 Video Production Trends
“2023 is the year to set new trends, change the status quo of what we've all been used to, and give people something exciting and energizing.”
Q: VISUAL STORYTELLING IS NEEDED IN THE EARLY STAGES, THROUGHOUT AN EVENT, AND TO HELP CONTINUE ENGAGEMENT LONG AFTER THE EVENT. WHAT ARE YOUR PREDICTIONS FOR VISUAL STORYTELLING IN THE EVENTS INDUSTRY IN 2023?
A: This will be the first time a lot of companies and organizations are coming back together to large group meetings. There’s this feeling of camaraderie, of hope, of reuniting with colleagues and friends who might not have had any face-to-face time in years past.
What I’m seeing is a desire and a need to tell this story of a rebirth and a coming back together. Essentially, the Prodigal Son returns, captivating the audience, and reminding them how important and special it is to be in one room and to be as a group together.
Q: WHAT DO YOU HOPE TO INCORPORATE FOR VISUAL STORYTELLING IN 2023?
A: My big hope, my drive, and focus for 2023, is creating fun and engaging content for people to get excited about. No more of the kind of climbing mountains soaring to new heights. I want people to laugh. I want people to celebrate. I want people to be energized when they’re sitting in that room for day one of the conference and that opening video plays.
When the conference is over, I want that closing video not to be a recap of the past two days because they’re going to have those memories fresh in their minds. I want this to truly be a call to action. On the plane ride home or that next week in your office, I want that message, that closing statement, to be a lightning rod that energizes you and gets you excited for the year to come. That’s my hope for 2023.
Q: WHAT DO YOU RECOMMEND TO SOMEONE PLANNING AN IN-PERSON EVENT IN 2023?
A: Think continuity. From content or videos to graphics or email campaigns, sent out prior to the meeting and all the way through the final delivery. Maybe that recap video that you then send out a week later that people get the kind of sense of, “Oh my gosh, that was fantastic.” You must think about your branding and identity.
Q: WE ARE SEEING THE NEED TO PUSH HIGH-QUALITY CONTENT AND VISUALS AFTER YEARS OF LOW-QUALITY ZOOM CALLS, AND WORKAROUNDS DUE TO COVID. WHAT SOLUTIONS DOES THE CREATIVE TEAM OFFER FOR QUALITY CONTENT AND HOW DO YOU FORESEE IT BEING USED?
A: What I always remind clients of, especially in this day and age, is, “That Zoom recording you did. That looks great on your laptop. That looks great on your phone. But when we put that on a 16-foot, 40-foot, or 60-foot LED wall, it is not going to be something you are proud of.”
At the end of the day, I want every client to be proud of what they see on their screens, at their conference. It’s a telltale of how invested you are, and what you as an organization are putting forth for your attendees for these meetings. You want to wow them. You want them to walk away and go, “Man, have I missed this over the past few years.”
Q: WHAT IDEAS ARE YOU LOOKING TO FOCUS ON IN 2023?
A: Nothing makes someone feel even more like part of a meeting or an event than being interviewed.
Day one. “Hey, what’s it like to be back?” “What are you most excited about over the next few days?” On day two, they see themselves on that big screen and their voice being heard. That could be special for 2023, making sure you’re representing your attendees. Give them a chance to feel like they’re the star and really let them be the driving force that motivates the rest of your team to go out and achieve the goals you want for the coming year.
Q: WHAT CAN BE INCLUDED IN A VIDEO STRATEGY TO HELP EVOKE EMOTION FROM THE AUDIENCE?
A: I want folks to embrace more cinematic or narrative storytelling. Make that opening video something that they’re like, “How do I share this? How do I put this on my LinkedIn? How do I share this with my family at home?” Don’t be afraid to think out of the box and get creative with how you’re delivering your message.
You’ve got to take off the blinders. You’ve got to stop thinking so traditionally about the standard motivational message all your employees are used to seeing. Make it something that they remember, make it something that they talk about for months to come.
Q: THE CREATIVE TEAM NOT ONLY WORKS ON TANGIBLE CONTENT BUT ON STORYTELLING AND INNOVATIVE SOLUTIONS. WHAT IS THIS LOOKING LIKE FOR 2023?
A: We have some exciting things that are already starting, that are already in preproduction for 2023. I think that is going to be something for everyone to keep in mind. The sooner you get to our creative team here at centrifuge media and allow us to start the process of developing and conceptualizing your story and your message, the better your return will be.
You have got to be brave enough to think outside the realm of what you have done in the past. 2023 is the year to set new trends, change the status quo of what we’ve all been used to, and give people something exciting and energizing.
Q: DO YOU HAVE ANY PREDICTIONS FOR HOW VISUALS WILL BE SHOWN MOST AT EVENTS IN 2023?
A: So many times, we look at the delivery of creative, visual, and video content just in our main general sessions, breakout rooms, and conference settings. I would love to see cameos, sound bites, and interviews used throughout the event space. Think about the TVs in your lobbies and the implementation of small LED walls leading up to and in your venue. Think about creating an immersive experience and using a visual storytelling aspect from the moment someone steps foot on-site.
Q: VISUAL STORYTELLING CAN LIVE ON LONGER THAN AT AN EVENT. HOW DO YOU SEE THIS BEING INCORPORATED INTO YOUR VISUAL STORYTELLING IN 2023?
A: Everyone remembers that one experience watching a movie or film for the first time and that feeling that stuck with you long after it. It could be something from your childhood, something you experienced as an adult, or something you experienced with children of your own and their reaction to something that you’re sharing with them.
I think we’ve got to start looking for those stories that have not been told. We must dive deep and find those messages and impactful statements from patients, leaders, sales teams, and people outside the industry that are impacted by things you are doing daily to make the quality of life better for them.
