Lauren Dearmore on 2023 Creative Trends

Lauren Dearmore, Centrifuge Media's creative operations supervisor talks about 2023 creative trends in the pharmaceutical, life science, and biotech events industry

“An event is an important point in time, but to truly lead a successful team, you need to consistently communicate your mission, your goals, and your values throughout the year.”
— Lauren Dearmore
Creative Operations Supervisor
Q: FROM A CREATIVE STANDPOINT, WHAT ARE YOUR PREDICTIONS FOR THE EVENTS INDUSTRY IN 2023?

A:  As we’re looking towards 2023, the biggest trend we’re seeing is human-centric design. Especially now, people want to be inspired and want to be part of a team that is really a force for good and for change in the world. We’re thinking about how can you produce content that gives voice to individual contributors, patients, and customers to better tell your story.

Q: CENTRIFUGE MEDIA’S IN-PERSON EVENT CALENDAR IS FILLING UP QUICKLY FOR THE START OF 2023. WHAT CREATIVE NEEDS ARE YOU SEEING OR PREDICTING FOR EVENT SPACES?

A:  Experiential learning environments will be a big event trend in 2023. There is this desire to go beyond the status quo and immerse oneself in new experiences.  Experiential learning environments are great opportunities to connect with coworkers while also engaging in content and training materials.

Q: WHAT DO YOU RECOMMEND TO SOMEONE PLANNING AN IN-PERSON EVENT IN 2023?

A:  As we kick off a new year, I always advise our clients to really think about their messaging, strategy, and goals for the year. An event is an important point in time, but to truly lead a successful team, you need to consistently communicate your mission, your goals, and your values throughout the year. By hosting regular town hall events or producing a video series to support the messaging that your team hears during an event, you can better motivate and encourage your team to grow and succeed.

Q: WE ARE SEEING THE NEED TO PUSH HIGH-QUALITY CONTENT AND VISUALS AFTER YEARS OF LOW-QUALITY ZOOM CALLS, AND WORKAROUNDS DUE TO COVID. WHAT SOLUTIONS DOES THE CREATIVE TEAM OFFER FOR QUALITY CONTENT AND HOW DO YOU FORESEE IT BEING USED?

A: During the pandemic, we were fortunate as a society to have so many tools that enabled us to communicate and stay connected with one another. However, those solutions came often at the cost of quality, so we’re very excited to be onsite and in the studio every day now. Our video and photo crews are not only able to capture higher quality content, but we are there in person to coach our clients on their delivery and messaging strategy so they end up with content that will stand out in such a media-saturated environment.

Q: CENTRIFUGE MEDIA HAS A TEAM OF DESIGNERS, ANIMATORS, AND VIDEO PRODUCERS. HOW DOES THE TEAM WORK TOGETHER TO CREATE CONTENT THAT EVOKES EMOTION VISUALLY FOR A CLIENT PROJECT?

A:  As we are seeing a continued return to live, we are focused on your message, on the theme design, and the branding that will live throughout your event. We have a team of designers and video producers who will take your event branding and really grow that beyond just the initial look and feel to develop a story to help you convey your message throughout the event.

Q: WHAT ARE YOU MOST LOOKING FORWARD TO IN 2023?

A:  I’m excited that our team can be a resource for our clients. We’re seeing events really come back at the scale that we saw pre-pandemic, but there’s a lot of unknowns still, there’s a lot to be determined, and there’s just a lot of new and exciting things that we can do.

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