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Hybrid Leadership Conference – 2021

Hybrid Event

Bridging the Experience

The Challenge

Our international pharmaceutical client needed to bring its 450+ global leadership team together, with a major catch: they couldn’t all be together – at least not in person. Only 9 of 11 presenters could physically be in the same location for the three-day event. All attendees would be remote.

The question posed to us: How can we deliver an engaging, resonating experience that reinforces the client company’s patient-centric culture while preparing its various business unit leaders for the future?

 

 

 

vs.

The Solution

We provided our client with strategic set and stage design, along with inspiring and interesting media content to maximize the short daily agendas and keep the audience engaged throughout the entire event.

Our production expertise in virtual events allowed us to bring the three-day hybrid event to life, providing unique solutions for presentations and panel discussions, some of which involved remote speakers interacting with in-studio speakers.

“Really impressive operations as well as effective sessions. I have joined a few [leadership conferences] and found that this time’s...is absolutely the most impactful, even comparing with the on-site [conferences].”
— Associate Director of Communications for Client
Setting the Scene

Studio & Set Design

The leadership conference contained a mix of in-studio one-person presentations, panel discussions between remote and in-studio presenters, along with discussions between multiple in-studio presenters. In response, we created two sets for the event: a 3D virtual set and a hard set with chairs.

For the virtual set, our Centrifuge 3D designer created a stage with a large monitor to house the client’s logo, presenter slides and remote presenters – including 17 people at the same time for a discussion with the in-studio CEO. This 3D set was superimposed over a large green screen, and our in-house camera coach with professional broadcast experience was onsite to make those who used it feel comfortable.

The second set, with four chairs, gave the event a ‘talk show’ feel and look. Broadcast-style graphics, like lower thirds for names and titles, were utilized on the hard set. Two cameras allowed alternating tight shots of the person speaking and a wide shot of the entire group.

Keeping Attendees Engaged

Video Content Creation

Ahead of the event, the client expressed a need for engaging and motivating ‘pre-read’ content for the leadership conference attendees. The Centrifuge team edited a series of emotionally-compelling, intriguing and educational videos for that purpose.

The broadcast-style graphics used in these videos were consistent with the graphics used throughout the three-day event, including lower thirds, text animations, icons and more. An additional set of videos – once again consistent in style – was also created for the conference days. The videos were strategically placed throughout the agenda between presentations and panels. This created a natural breath in the show flow and seamless transitions to the next segment or break, largely removing that burden from presenters.

01/01

Virtual Set

This stunning 3D set was created by our CMI designer. Using a green screen, presenters appeared as if they were 'on stage' - even talking to remote presenters in the monitor (like pictured above)

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  • What We Do
    • Event Types
    • Virtual Showcase
    • Strategy
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    • Performance Development
  • About Us
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  • Success Stories
  • Insights
    • OpenMic
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